Domino’s Removes Laborious One-Click Barrier to Pizza with New Zero-Click Purchase

By Lauren Stacy • June 16, 2016

Apparently the one-click order, popularized by Amazon to allow consumers to skip the shopping cart and payment-input process during online shopping, wasn’t easy enough for Domino’s. On Thursday, the pizza peddler announced a new zero-click order process, coming soon to its mobile app.

When you open the app, it will automatically place an order for you, based on your previous order or your favorite pie, CNBC reported. The app has a 10-second countdown to let you modify or cancel the order in case you just accidentally pocket-ordered lunch. Of course, if you don’t want this functionality, you can disable it when the update comes.

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In the News, Competitor, QSR Customer Experience, New Technology

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