Loyalty on the go
By Sarah Sutton • June 20, 2016
Today’s loyalty programs are moving beyond the tried-and-true punch card to the more in-demand smartphone app. Some 52 percent of Millennials say they want to use their mobile devices to take advantage of loyalty programs offered by restaurants, bars, and coffee shops, according to a new study by Oracle Hospitality. Indeed, another expert says apps will soon become the only way customers interact with a loyalty program.