Absolut Gives Consumers a Virtual Night Out With EDM Artist Deadmau5
By Lauren Stacy • June 30, 2016
Absolut is looking to connect with a very specific group of consumers in its latest campaign, and it’s not your everyday vodka drinker. Instead, the brand is searching for early adopters of technology who also enjoy good music to experiment with its new virtual reality video game with a special appearance from artist deadmau5.