Ghostbusters’ Snapchat Ad Lets Users Use Both Sides of the Phone’s Camera to Add Filters
By Lauren Stacy • July 8, 2016
Sony Pictures is pulling out all the bells and whistles to promote the new Ghostbusters movie—including a big push on Snapchat that targets folks who may not be familiar with the original ’80s version of the film. Thursday, the film studio purchased Snapchat’s sponsored lens—an ad unit that fits alongside the app’s popular whacky and colorful graphics that overlay selfies. The one-day campaign is billed as the first campaign on the app that uses both sides of a phone’s built-in camera lens.