McDonald’s is the latest company to reap the benefits of the Pokémon Go phenomenon
By Sarah Sutton • July 20, 2016
Rumors were confirmed Tuesday that McDonald’s has struck an exclusive advertising deal with Niantic, the developer of Pokémon Go, to turn all 3,000 Japanese locations into “gyms,” the spots players must physically drag themselves to in real life to train and battle their Pokémon, ideally day after day after day.