Facebook Is Launching New App-Install Ads to Help Developers Find Audiences
By Lauren Stacy • July 22, 2016
Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes.