Jack in the Box tries ‘Brunchfast’ menu
By Sarah Sutton • August 29, 2016
In June, BurgerBusiness.com broke the story that Jack in the Box had trademarked the term “brunchfast.” The follow-up is that it has gone beyond trademark to a Brunchfast menu testing in Southern California. As initially tested, the Brunchfast menu—available all day, as is all Jack’s menu with the exception of the late-night Munchie Meal menu—included a Brunch Burger, which until 2014 had been a Munchie Meal choice.