Dixie Builds Diners In Dead Zones To Help Friends And Families Reconnect
By Melissa Martin • September 7, 2016
You may not associate Dixie with restaurant development, but the brand’s latest campaign takes dining to a whole new extreme: zero cell phone service during mealtime. In an effort to create more conversations at the dinner table, Dixie built three “Deadzone Diners” around L.A. this last month. Although the diners were temporary, the brand hopes families will rethink the unexpected blessing of dead zones when they share meals together in the future.