Maybe I Wouldn’t Hate Ads If They Were All Displayed On E-Paper
By Melissa Martin • September 16, 2016
The future of outdoor advertising could look a lot like your Kindle, as Europe has begun using trucks to show ads on massive e-paper displays. While these ads may not be as eye-catching as traditional billboards, e-paper displays use less power and don’t create light pollution. Perhaps the most appealing aspect of these advertisements is their ability to change based on location.