Get Ready For Disruption: True Cross-Screen Addressable Advertising Is Here
By Melissa Martin • September 21, 2016
Although Addressable TV has been around for a few years, the technology has started to evolve into a true cross-screen experience. Now when advertisers serve a TV ad to a targeted audience, they have the ability to send the same target audience follow-up coupons to their mobile devices. AT&T is among the first companies to leverage this technology in their advertising offerings.