Facebook Makes Its Dynamic Ads More Friendly To Brick-And-Mortar Retailers
By Melissa Martin • September 21, 2016
Facebook’s dynamic ads that target users based on activity and interests already appeal to advertisers, but they’re about to become even more useful. The company can now include data about special offers, product availability and pricing into ads, making it especially valuable to brick-and-mortar retailers. This update could be the link needed to connect consumers who spend most of their time on mobile but ultimately make purchase in stores.