Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive Games
By Hannah Wheeless • October 5, 2016
In an attempt to capture the attention of their younger consumers, brands like Under Armour and Gatorade introduced their own interactive Snapchat games. These addictive fast-paced games allow consumers to interact with iconic athletes including Panther’s QB, Cam Newton as he fights his way through the forest and Serena Williams competing in a Grand Slam match. Companies hope this will help engage their audiences on a different level and integrate brands into their daily lives.