An Inside Look at Snapchat’s New Advertising API Techonology
By Hannah Wheeless • October 11, 2016
Snapchat continues to stand out in the social media crowd with the introduction of its latest advertising API. This new ad API — application programming interface – enables brands to explore a range of tracking options from A/B testing and ”real-time” reporting to interested-based targeting. Snapchat plans to offer even more advanced features, including sequential messaging, to provide brands with in-depth insights.