Chipotle’s Future: Pizza, Burgers, Dessert, Breakfast?
By Melissa Martin • October 28, 2016
Chipotle is shifting its corporate strategy yet again. The company recently announced several future changes for its restaurant offerings, including the possibility of adding dessert and breakfast items. This urge to “try new things” contrasts with the company’s drive to “focus on the fundamentals,” as demonstrated by Chipotle’s decision to stop expansion of their ShopHouse noodle chain.