A look inside Chipotle’s Tasty Made
By Sarah Sutton • October 31, 2016
As the company struggles to overcome lax sales in the wake of major E. Coli and norovirus outbreaks in late 2015, Chipotle Mexican Grill has turned to a seemingly unlikely savior for the company: burgers. Tasty Made, Chipotle’s new burger concept, opened in Lancaster, Ohio, on Thursday, October 27. With the new concept, Chipotle seems to have taken a page from “better burger” chains like In-N-Out and Shake Shack, but leans more fast food than fast casual. It’s burger, fries, shakes, and sodas till the cows come home, but not much else.