The dirty secret of app-install ads nobody’s talking about
By Sarah Sutton • November 30, 2016
App-install ads are a major success story in marketing these days. Facebook claims it will be responsible for 4 billion app downloads by 2017, representing up to 20% of its ad revenue. Google recently claimed its app-install ads prompted 2 billion downloads. And now Snapchat and Apple are getting into the app-install advertising game.