Shell Just Made an Interactive Music Video Specifically for Snapchat
By Melissa Martin • December 2, 2016
Shell is adding a twist to its recently released #makethefuture music video. The latest version has been vertically formatted for Snapchat video and allows viewers to interact with the content by switching and mixing six different song recordings. Snapchat users can also tap the video to watch animations of various energy ideas. This endeavor marks one of the increasingly interactive concepts on Snap Ads.