Advertisers Take a Liking to 360-Video Ads
By Melissa Martin • December 9, 2016
Although 360-degree videos have been around for some time, their popularity has soared in recent months. Because these types of ads have an extra level of interaction, consumers are more inclined to engage with the brand and spend additional time with the creative. For now, many advertisers are looking at 360-videos as an intermediary step before committing to full VR experiences.