Facebook Now Lets Select Publishers Curate Multiple Instant Articles in One Post
By Lauren Stacy • January 13, 2017
Starting Thursday, Facebook will introduce another ad tool to help a selection of media companies—including Fox News, The Washington Post and Buzzfeed—deliver more content to users. Building off of its Instant Articles feature, the site will now allow publishers to include multiple, unrelated articles in one post. Similar to Snapchat’s Discover feature, the tool allows publishers to present fast-loading, shareable packages of stories to their most engaged followers.