Facebook Messenger Begins Testing Ads…and They’re Big
By Lauren Stacy • January 27, 2017
This week Facebook started testing ads that show up on the Messenger’s home screen below users’ recent conversations. The addition, which is only being tested in Australia for now, provides a way for users to easily find relevant businesses that are active on the platform while also letting brands target users with promotions. Although the update might seem like further intrusions to users, businesses still won’t be able to message them directly unless they initiate an interaction.