Snickers Turned Its Preroll Ads Into Wacky Little Video Games You Can Actually Play
By Lauren Stacy • February 1, 2017
Snickers has taken a fun spin on YouTube preroll ads by prompting users to actually engage with their content. In support of its “you’re not you when you’re hungry” campaign, Impact BBDO has introduced “Pre-Video Videogames” that encourage users to pause ads to help outrageous characters catch a Snickers and return to their normal selves.