Domino’s Opens Facebook Messenger Ordering for All
By Lauren Stacy • February 3, 2017
In preparation for one of its busiest days, Dominos has launched full ordering capabilities on Facebook’s Messenger app. While the option was once only available to those with a registered “pizza profile,” now anyone with the app can order a pizza for the Super Bowl. The chain follows a handful of brands that are utilizing Facebook Messenger’s chatbot feature to connect with consumers in a more direct and personal way.