How Innovation Is Changing the Digital Advertising Business

With programmatic ad spend expected to reach $38.5 billion by the end of 2020, it’s more important than ever that brands understand how to leverage digital channels. Ad tech companies, those who strategically place and deliver ads to end users, are fighting for revenue with the industry’s most dominant players: Facebook and Google. These ad techs’ monopoly on the industry has made consolidation inevitable, but those remaining will benefit most from investing in the quickly growing mobile market.