Beer Drinkers Have a New Way to Save the Planet With Latest Invention From DB Export
By Lauren Stacy • February 22, 2017
New Zealand’s DB Breweries and agency Colenso BBDO had a huge hit in 2015 with “Brewtroleum,” a campaign that took the yeast left over from the brewing process and turned it into a clean-burning, conflict-free biofuel. This year, the agency is out to inspire more fans to save the world by drinking beer in its DB Export Beer Bottle Sand campaign. The brewery has built a fleet of machines that crush empty glass bottles of DB Export into a sand substitute, which will be used to save New Zealand’s pristine beaches by providing an alternative to the surprisingly scarce resource.