Who’s the Burger Queen? Burger King China Puts That Question to Rest
By Lauren Stacy • March 10, 2017
In celebration of International Women’s Day, Burger King China created special boxes with the question: “Do you want to know who our Burger Queen is?” printed on the top. The chain then distributed them to women and filmed their surprise when they opened the box to find a mirror inside with the message: “Every one of you is our Burger Queen.” The stunt serves as a great reminder of how companies can leverage holidays like this to remain relevant and generate positive sentiments around their brand.