Gamers Can Now Order Real Whoppers From Inside the PlayStation Universe
By Lauren Stacy • April 7, 2017
Burger King Spain is looking to tap into the world of gamers and position itself as the restaurant of choice during those high-endurance multiplayer sessions. The chain has partnered with Sony PlayStation in an effort called Burger Clan, which offers delivery to fans within their games. Bianca Shen, BK Spain’s marketing director, boasts the stunt as “creative disruption in both the home delivery and gaming worlds” that “strikes a great balance between useful and fun.”