Virool Just Launched a Programmatic Marketplace for Vertical Video Advertising
By Lauren Stacy • April 14, 2017
Virool, a programmatic video platform based in San Francisco, has created a vertical video marketplace for programmatic ads that lets brands and agencies buy space with publishers using the increasingly popular format. Through a partnership with BidSwitch, brands can directly connect to 150 demand-side platforms and trading desks such as Google and AOL. Burberry, Lexus and Delta have already started buying ad space through the vertical video exchange, which Virool said is providing an average cost per impression of around $15 and an average mobile engagement of seven to eight seconds.