As KFC Promises to Launch Sandwich into Space, Rob Lowe Stars as the New Colonel Sanders
By Lauren Stacy • April 26, 2017
With Budweiser planning to brew beer on Mars, it’s perhaps only fitting that KFC is plotting to launch its Zinger chicken sandwich into space. The brand has enlisted actor Rob Lowe as its latest celebrity colonel, following in the footsteps of Billy Zane, Vincent Kartheiser, Rob Riggle and George Hamilton. Lowe, however, has a special connection to the brand. The actor’s grandfather, who was head of the Ohio chapter of the National Restaurant Association in the 1960s, took him to meet the real Colonel Sanders as a kid. He hopes the new spots, in which he delivers a rousing speech to the American public about KFC’s space mission, will be a “nice homage to both Colonel Sanders and to [his] grandfather.”