Domino’s Just Made Pizza Ordering 1,000 Times Geekier With Its Coolest Innovation to Date
By Lauren Stacy • May 3, 2017Domino’s has partnered with IFTTT, a free online service that allows users to create connections among digital devices and have certain events in one device trigger events in another device. The brand is using the partnership to connect the Domino’s Tracker to trigger devices in its consumers’ homes. For example, once your order goes out for delivery, you can have your phone send you a reminder to set the table. Domino’s chief digital officer, Dennis Maloney, claims the partnership will empower “customers to unleash their imagination as they create new ways to integrate some of our favorite innovations, like Domino’s Tracker, into their everyday lives. Thanks to the endless possibilities of IFTTT applets, customers will be more connected than ever.”