Snapchat Streamlines Ad Buying for Brands with New Self-Serve Platform
By Lauren Stacy • May 5, 2017
In an effort to deliver the growth it’s promised investors, Snapchat is expanding its offerings to businesses of all sizes to include a self-service ad-buying system. The new platform, dubbed Ad Manager, will let clients purchase slots directly and help them drive app installs, garner branded long-form video views and prompt ecommerce clickthroughs. At the moment it is available to 20 select launch partners, but will be rolled out in the US, UK, Canada, France, Germany and Australia in June.