Pinterest opens up autoplay videos in home feed and search with new measurement tools
By Melissa Martin • May 26, 2017
Advertisers can now publish videos that will play automatically on search and home pages within Pinterest, adding to the arsenal of unique ad offerings on the platform. Users exhibit different behavior on the site compared to Google, Twitter and Facebook, which encourages brands to interact with their customers through different approaches. These videos are likely to engage casual browsers, which advertisers can accurately measure, thanks to Pinterest’s partnership with Nielsen and Moat.