That animated GIF you’re sharing could be an ad in disguise
By Melissa Martin • June 2, 2017
Advertisers are taking advantage of increasingly popular GIF messaging to connect brands with consumers. Creative partners that contribute branded content to GIF search engines are engaging potential customers in new ways while allowing the platforms to monetize their business models. While some people may be hesitant to share a branded GIF, experts say that as long as companies are creative and understand what users want, consumers are happy to include brands in their conversations.