Ikea’s crazy new cookbook literally cooks you dinner
By Melissa Martin • June 19, 2017Despite a seemingly endless array of online recipes, physical cookbooks still have a place in the kitchen, and Ikea is taking them to the next level. A marketing ploy by the furniture store giant encouraged customers to purchase Ikea ingredients and follow recipes on a series of posters. The innovative format gathered plenty of buzz, and could potentially be adapted by other brands for their own set of recipes.