Facebook Unleashes Ads on Messenger as Main App Starts Running Out of Space
By Hannah Wheeless • July 12, 2017
Facebook is introducing ads into their previously ad-free app, Messenger. Starting this week, users of the Messenger app will see ads featured on their home feed between ongoing messages in their inbox. Brands can use this new feature to run targeted ads as linked posts or carousels. This new feature allows Facebook to expand on their already massive advertising platform and gives brands a chance to extend their ad campaigns into another platform.