Instagram Encroaches on Snapchat’s Turf of Social Media Influencers, Winning Their Hearts, Minds and Posts
By Melissa Martin • July 28, 2017
Even celebrities and influencers have a hard time juggling multiple social media platforms, as evidenced by the increasing usage shift from Snapchat to Instagram Stories. A study that followed influencers on both Instagram and Snapchat found that they posted 25 percent more often on Instagram Stories. This could be caused by the discrepancy in platform sizes, as Instagram Stories users outnumber Snapchat by almost 100 million people, thus offering influencers and brands a wider audience.