Eat While You Game with KFC’s Newest Gamer’s Box Bluetooth Controller
By Melissa Martin • July 28, 2017
KFC’s latest marketing stunt takes a playful spin on packaging. Their limited-edition chicken box features a built-in Bluetooth controller and smartphone mount. After gamers devour the chicken meal within the box, they can connect the controller to their favorite console. This promotion echoes the “Watt a Box” design that KFC introduced last year, which encouraged customers to charge their phones while they ate some fried chicken.