Coca-Cola Launches First 3D Robotic Billboard in Times Square
By Hannah Wheeless • August 30, 2017
Coca-Cola is standing out in Times Square with the world’s first robotic billboard. The 68 foot by 42 sign consist of 1,760 moving LED screens and is choreographed to match the animation on screen. Each animation is customized based on the time of day and day of the week, providing a day parted ad targeted to all 300,000 people that walk by the sign each day.