Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are Gearing Up
By Melissa Martin • September 1, 2017
While media companies and marketers are still exploring augmented reality (AR), major influencers are bringing this technology mainstream. Brands are learning how to weave stories through spatial experiences by layering information on top of detailed imagery in a virtual branded space. With the number of AR users projected to increase by 36% in the next three years, companies should consider how AR could help them engage with their customers in a new way.