Burger King and Sainsbury’s Just Ran the First Snapchat Ads Shot Entirely on Spectacles
By Hannah Wheeless • September 20, 2017
Burger King became one of the first to create an ad from behind the lense of Snapchat’s high-tech specs. On Tuesday, National Cheeseburger Day, Burger King launched a Snapchat ad shot with Snapchat Spectacles that gave users a front row seat through the drive-thru and a surprise greeting from The King himself. In addition to providing a first person perspective, snaps taken from Spectacles also allow users to rotate their phones to reveal a unique circular shot.