TV Snap(chats) to Attention
By Hannah Wheeless • September 27, 2017
Eight hours of production for a two-minute runtime may seem labor intensive, but this method could be the new way TV networks capture young viewers, as evidenced by NBC News’ Snapchat TV show, “Stay Tuned.” With prime-time viewership down 17% over the last five years, this new form of TV is broadcasters’ chance to think outside prime time and repurpose for digital. This creates a lot of new opportunity for advertisers and a soaring revenue for Snap Inc.