Taco Bell is Ditching the Drive-Thru and Going Upscale
By Hannah Wheeless • September 27, 2017
While 55% to 70% of Taco Bell revenue comes from the drive-thru, they are continuing with a plan to open up between 300 and 350 Taco Bell Cantina stores. The new restaurants will be drive-thru-less and serve alcohol. These locations will feel more upscale with tapas-style appetizers, trendy décor and in-house DJs. There are currently seven Taco Bell Cantina locations across the US and Taco Bell believes this unique dining style will bring in new customers.