Brands are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working

Studies show that consumers have an average attention span of about six seconds, which makes it hard to get people’s attention through traditional advertising. Brands are now faced with the challenge to engage with consumers through experiential marketing. There’s no doubt that this kind of marketing creates a stronger relationship between brand and consumer; the challenge is proving it with data. As such, many marketers often tie in a social element to track the experience’s success.

Read the article »