Infographic: What Works for Brands (and What Doesn’t) on Facebook
By Sara Shaw • October 11, 2017
For even the best marketer, finding content that reaches the masses while also being engaging is tough. Social media marketing agency, Ignite, studied more than 18,000 posts from 30 different brands over the course of two years and created an infographic summarizing the results. The main takeaway: while video reaches a lot of fans, marketers will have to spend more to engage them.