Twitter is Approaching Profitability for the First Time After Exceeding Q3 Expectations
By Sara Shaw • October 27, 2017
Twitter gained 4 million new users during Q3. The social platform has grown in more ways than one; shares are trading for more than $19 since July, daily usage grew 14% and there is an increase in live video posts. While Twitter continues to grow and improve, their advertisement revenue decreased 8 percent to $503 million and total revenue fell 4%. However, for Twitter, the gains outweigh the set-backs and they celebrate the growth in engagement and anticipate Q4 profitability. The good news for brands: ad engagement grew 99% and cost-per-engagement fell 54%.