4 Ways Blockchain Will Transform Digital Marketing and Advertising
By Sara Shaw • November 15, 2017
Blockchain is the technology that supports Bitcoin, a digital currency attempting financial disruption. While Blockchain brings up conversations of finance, some experts believe it could have major effects on marketing and advertising. Blockchain could change how ads are purchased, delivered, measured and valued. In the article below, Forbes contributor, Daniel Newman, explores the four ways this technology could help companies’ ad business.