Why the Advertising Industry Believes that Facebook Is Invincible
By Sara Shaw • November 15, 2017
In recent months, Facebook has been under fire after testifying before Congress on the Russia-linked ads and also reporting two new measurement errors. However, even with the negativity surrounding Facebook, their business continues to grow. Marketers believe that pulling Facebook ads would undoubtedly have a negative impact on a brand, making Facebook’s business essentially invincible.