What “Dilly Dilly” Means and How Bud Light Came Up with Its Viral Campaign
By Sara Shaw • December 6, 2017
Bud Light’s most recent ad campaign,”Dilly Dilly,” that has become a cultural phenomenon. Showed repeatedly during NFL and college football commercial breaks, “Dilly Dilly” has become a toast heard in bars and living rooms across America. Anheuser-Busch InBev CMO, Miguel Patricio, talks about the meaning of “Dilly Dilly” and how the company went against what data said to produce a hugely successful campaign.