FC Barcelona Readies Itself for Real Madrid Showdown with Interactive Mobile Experience Ahead of El Clasico
By Sara Shaw • December 27, 2017
Last week, FC Barcelona partnered with creative platform, Fastory, to launch an interactive mobile experience to engage fans before the big game, El Clasico, against Real Madrid. The mobile experience, which will run across Facebook, Instagram, Twitter and other international and local websites, will present a chatbot quiz, former El Clasico stats and encourage users to register as Barca fans and purchase tickets. Since the launch of the campaign, there has been lots positive reaction and engagement from across the globe.