Brands Can Now Sponsor Snapchat Filters with Animated Messages
By Sara Shaw • January 3, 2018
In early December, Snapchat rolled out animated filters, featuring twinkling Christmas lights or holiday wreaths that moved as consumers snapped videos. Now, Snap is opening up these animated filters to advertisers. Dunkin’ Donuts was the first to utilize the moving graphics to promote their dark roast coffee for the winter solstice. According to Snap, more than three billion filtered snaps are viewed every day, and a majority of these interactions are peer-to-peer. Read more below about how the ads are being measured and if other platforms will follow their lead.