Amazon to Agencies: Alexa is the Future, But We’re Going Slow on Voice Ads
By Sara Shaw • January 17, 2018
According to advertising executives, ads via Amazon’s Alexa are definitely in the future, however Amazon will focus solely on usability for now. While they are looking to gain revenue from Alexa through advertising, they have not figured out a way to do that without compromising the user experience. The article below has more on the advertising potential via Amazon Alexa and reasons for delay.